In the context of the Government steering the real estate market toward safe and healthy development, the requirements placed on enterprises are becoming clearer and more stringent. Sharing with the Business Forum (Diễn đàn Doanh nghiệp) on the occasion of the Year of the Horse (Binh Ngo 2026), Mr. Nguyen Tri Dung – Deputy General Director of GP.Invest – engaged in a candid discussion about the green real estate development trend and the company’s long-term strategy. (Read the full interview published on the Business Forum Newspaper here).
Redefining the Core Values of Real Estate
According to Mr. Nguyen Tri Dung, the current restructuring phase is not merely a screening of developers’ capabilities and reputation, but more profoundly, a process of redefining the core values of real estate. If the market previously expanded horizontally and operated in short-term cycles, it is now shifting toward in-depth, long-term, and sustainable development, placing environmental factors and human quality of life at the center.
In that context, GP.Invest chose to develop Evergreen Estate in Lang Son as a strategic move, demonstrating a steadfast commitment to the green urban development trend. This is not merely a standard real estate project but is positioned as a community-scale urban area that harmonizes economic development with environmental protection.
Pioneering the Pursuit of the LEED for Communities Certification
Evergreen Estate is the pioneering project pursuing the LEED for Communities certification in Vietnam and Southeast Asia. This is a comprehensive evaluation system that assesses an urban area as a unified whole, covering everything from energy efficiency, transportation, and ecology to the residents’ quality of life.
According to the GP.Invest representative, the biggest challenge in applying LEED for Communities lies not only in investment costs or technology, but in the comprehensive planning mindset right from the initial stages. The enterprise proactively collaborated with domestic and international consulting units, conducting in-depth research on microclimates, topography, and ecology to ensure the project meets these stringent standards.
GP.Invest also clearly stated: all projects implemented in the upcoming period will aim to meet and achieve international green certifications, with LEED serving as the central benchmark.
Green Investment – Long-Term Value for the Market
Pursuing green standards increases the total investment by approximately 7%. However, GP.Invest considers this not as an added expense, but as an investment in long-term value. Systematically planned, energy-efficient, and eco-friendly urban areas typically have lower operating costs, a higher quality of life, and the capacity for sustainable value appreciation over time.
Especially in Lang Son—a locality possessing an international trade gateway position and heavily invested inter-regional infrastructure—the potential for developing synchronized urban areas remains immense. Evergreen Estate is positioned to stay ahead of the trend of elevating living standards, rather than chasing the short-term demands of the market.
Development for the People and a Sustainable Future
Drawing from its nearly 20-year development journey, GP.Invest affirms that green real estate is not a passing trend but the inevitable long-term path of the market. Enterprises aiming for sustainable development must strictly comply with legal frameworks, invest seriously in product quality, maintain transparency in governance, and uphold social responsibility.
For GP.Invest, every project is more than just a business investment; it is a commitment to contributing to the overall development of the locality, enhancing the residents’ quality of life, and preserving the natural environment.
Through its green and sustainable development orientation, GP.Invest aspires to spread the spirit of creating urban areas for the people, for the environment, and for the long-term future of Vietnam.
